Brand and Product Systems for
B2B, AI-native and deep-tech companies.

Experience is the argument.

Care all the way through.
Finding a place in people’s heads, hands and habits.

Illustrated scene of a cliffside facility with robots and holographic interfaces under a blue sky

Flighty

Great products don't always speak for themselves. They can be good and still lose deals, users, and momentum.

The value might already be there.
But people don’t always experience it that way.

Seven years. Teams across 15+ countries. Very different worlds and cultures.

Illustrated city street overgrown with greenery

And I keep coming back to how much a well-designed experience shapes how people see the value, how naturally something fits into the way they already work or live, and whether it becomes something they actually want to keep using.

I’ve seen this play out up close, through the teams and products I’ve worked on — from Fortune 100 companies and family businesses to YC- and Accel-backed startups, across AI, deep-tech, healthcare, finance, defence, consumer spaces, and everything in between.

About Me

Work Showcase

Some work along the way.

Designing clarity into a new food business model — so the website sells without over-explaining.

Hotplate · Website design

Colour swatches from an enterprise design system

Building enterprise-scale design systems for multiple product suites.

Healthcare & Lifesciences · Design systems

Coming soon

Reimagining Flighty - One system across multiple tiers, devices, and experiences.

Flighty · Design systems

Complaint intake form in an enterprise complaints portal

Building an enterprise complaints portal without sacrificing compliance or human judgment.

Healthcare & Lifesciences · Product design

Making trading education feel credible in a category built on hype.

Bull & Wolf · Brand, website & product

Brand and product narrative for a cybersecurity company.

Shweta Labs · Brand & narrative

View all case studies

Testimonials

From people I’ve built things with.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception. She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

Founder & CEO, Shweta Labs (IIT Bombay)

She’s my go-to designer for every project. Honestly, it’s a 10 out of 10 experience every time.

Disha is one of my best contractors, and working with her is always fantastic. She’s super reliable, understands the work and the concepts, and has strong opinions. She’s really understanding, patient, professional, and talented, and it’s always a pleasure to meet with her.

She’s my go-to designer for every project I need help with, and she has helped Bright Studios tremendously. I really have no more to say about her, since I’ve been saying it for so long. Honestly, it’s a 10 out of 10 experience every time. Can’t recommend her enough.

Daniel G Bright, Founder, Bright Studios

Her depth of knowledge is incredible.

Disha has always been great to work with — I’ve invited her for 2 projects already and plan to keep working with her in the future. The work is really high quality, she takes time to truly understand what you want and is a breeze to work with.

Her depth of knowledge is incredible.

Shubh Agrawal, Head of Growth, Valley

She added many of her own feature improvements — ones we couldn't have thought of ourselves.

Disha really exceeded our expectations, especially with her enthusiasm and the amount of work she put into her designs. She also added many of her own feature improvements within time & development constraints, which we couldn't have thought of ourselves.

We are very happy with the final result and will be working with Disha for the rest of our project!

Dan Pugsley, Co-founder & CTO, Stealth Ed-tech startup

Services

A few ways I can help you.

Brand

Define what you stand for. Build a brand that makes you known for it.

Brand Positioning · Visual Identity · Brand Guidelines · Messaging & Copywriting

Product

Turn a good idea into a product people keep choosing again & again.

MVPs · PoCs · User Research · Product Validation · AI Revamps

Design Systems

A system that your team can build with, keeping pace with your growth goals.

AI-ready systems · Component libraries · Pattern Kits · Brand Kits

Websites & Decks

Close the gap between how good you are and what people understand.

Website Design · Pitch & Sales Decks · GTM Strategy Narrative · Copywriting

What pulls me in

I want to know why a business
works the way it does.

Why people hesitate – users, customers, investors and partners. How a technical decision in a product becomes a human one and how it shapes someone’s day. What changes when I look at things beyond design, but also from the perspectives of business, engineering, marketing and the industry a company operates in.

That curiosity takes me across brand, product, website and systems because the questions I care about keep taking me across them.

Speak with Disha

My Playground

Experience is the argument.

Great products don't always speak for themselves. They can be good and still lose deals, users, and momentum.

Seven years. Teams across 15+ countries. Very different worlds and cultures.

Some work along the way.

Designing clarity into a new food business model — so the website sells without over-explaining.

Building enterprise-scale design systems for multiple product suites.

Reimagining Flighty - One system across multiple tiers, devices, and experiences.

Building an enterprise complaints portal without sacrificing compliance or human judgment.

Making trading education feel credible in a category built on hype.

Brand and product narrative for a cybersecurity company.

From people I’ve built things with.

A few ways I can help you.

Define what you stand for. Build a brand that makes you known for it.

Turn a good idea into a product people keep choosing again & again.

A system that your team can build with, keeping pace with your growth goals.

Close the gap between how good you are and what people understand.

I want to know why a business
works the way it does.

Things I am currently experimenting with

The Complexity Gap

The Retention Gap

The Growth Gap

Experience is the argument.

Great products don't always speak for themselves. They can be good and still lose deals, users, and momentum.

Seven years. Teams across 15+ countries. Very different worlds and cultures.

Some work along the way.

Designing clarity into a new food business model — so the website sells without over-explaining.

Building enterprise-scale design systems for multiple product suites.

Reimagining Flighty - One system across multiple tiers, devices, and experiences.

Building an enterprise complaints portal without sacrificing compliance or human judgment.

Making trading education feel credible in a category built on hype.

Brand and product narrative for a cybersecurity company.

From people I’ve built things with.

A few ways I can help you.

Define what you stand for. Build a brand that makes you known for it.

Turn a good idea into a product people keep choosing again & again.

A system that your team can build with, keeping pace with your growth goals.

Close the gap between how good you are and what people understand.

I want to know why a business works the way it does.

Things I am currently experimenting with

I want to know why a business
works the way it does.